Hi - I'm Dan Purvis: Founder & Director Comms Axis. Digital marketing, content, creative, SMM agency. Ranked as Brand Republic Top 50 Marketing influencer.
Dan Purvis's Bio:
Dan Purvis - Summary:
Digital marketing, content, social media, PR, communications...yes they're about reputation, positioning, strategic messaging, brand awareness, share of voice, crisis management. But they're also about delivering ROI back into the business, strengthening relationships with customers, and growing sales.
They're about impacting the bottom-line and the top-line. I love making these last two things happen for our clients and for my agency, Communications Axis (http://www.commsaxis.com)
*Brand Republic Top 50 Digital Marketing Expert*
The corporate Dan Purvis then:
While consistently balancing the need for sustainable, impactful campaigns that incorporate digital marketing, social media, PR, and internal and external communications in the mix, I ensure that game-changing strategies are aligned to commercial goals and objectives. Passionate about social media, the value of digital properties and genuine engagement, I have a proven track record of successfully leading various multi-discipline marketing campaigns. Copywriting, messaging, internal comms and stakeholder liaison are also core strengths of mine.
My success and profile led to my involvement with the London School of Economics’ ongoing research into “Semantic Polling” – essentially, comparing digital with traditional methods of communication and monitoring/reporting, and evaluating their value to modern society.
Over the last 16 years, I have built significant experience of both agency and in-house life, from small companies in niche markets to large enterprises operating pan-European and global PR campaigns.
Specialties: digital marketing, social media, comms, PR, crisis comms, content generation, messaging, operating across multiple regions and timezones, strategic thinker combined with the ability to implement.
Dan Purvis's Experience:
Vice President of Strategy at SocialableMarch 2014 - June 2014 | London mostly
The remit is quite simple – grow our clients’ businesses,expand our portfolio and enhance our services, which all will help Socialable to grow. With nearly 15 years’ experience, and the grey hair to prove it, Dan Purvis brings a wealth of agency and in-house experience to the Socialable party. As VP of Strategy, he looks after the growth strategy for our clients and also for Socialable. He knows how to align game-changing strategies to commercial goals. Passionate about social media, digital marketing and the value of digital properties and PR, he lives in the real world with an open door policy for all our clients and strategic alliances. Dan Purvis has a proven track record of successfully leading various multi-discipline marketing and communications campaigns, messaging platforms, and rolling out internal communications strategies. Oh, and he just loves writing, writing, and more writing. His success and profile led to him being involved with the London School of Economics’ ongoing research into “Semantic Polling” – essentially, comparing digital with traditional methods of communication and monitoring/reporting, and evaluating their value to modern society. And let’s not forget his passion for his beloved Manchester United Football Club…can’t win ‘em all!
Senior Manager, Marketing & Communications at HAVI Global SolutionsSeptember 2012 - March 2014 | Stockley Park
In this role I am responsible for planning, developing and driving the execution of marketing and communications initiatives for HAVI Global Solutions. My three key focus areas hinge around internal communications, customer communications and and external communications. We leverage all appropriate marketing and communications channels, from traditional offline to new digital media platforms across our expanding digital footprint, as we seek to enhance our brand awareness and credibility, while strengthening customer relationships and facilitating lead generation. Reporting to the Vice President, Global Marketing & Communications and working closely with the Senior Vice President for Europe, I ensure alignment across our overall commercial goals, business unit objectives and corporate marketing and communications strategies.
Director, PR at Meltwater GroupJanuary 2011 - August 2012 | London
Dan Purvis job spec. Reporting directly into the CEO, I'm responsible for devising and driving PR in line with the corporate strategy, and coordinating all PR activities with corporate programs; liaison with sales and field marketing; and managing PR agency activity in the respective regions. Social media's phenomenal explosion means that this is at the heart of our PR campaigns. Essentially, creating and driving a global PR strategy that delivers excellent local implementation. Furthermore, PR will be seamlessly integrated with the Comms team, to ensure collaborative goals and objectives. PR will be one of the strategic drivers within Meltwater and become an integral part of Meltwaterâs commercial vision.
Account Director at Octopus Comms2007 - 2011
Dan Purvis has a proven track record of successfully leading various PR-specific and multi-discipline marketing campaigns. While consistently balancing the need for sustainable, impactful PR campaigns that incorporate digital media in the mix, he also secures high quality editorial coverage for such clients as Ingenico, Telcordia, Becrypt, Celona, 4C Associates and SDL Web Content Management Solutions. Dan joined Octopus at the start of 2007 and has worked in IT B2B PR since September 2000. His wide-ranging experience across the IT sector is borne out of time spent working on all manner of clients, from small companies in niche markets to large enterprises operating pan-European PR campaigns. Previous clients include McAfee, Siemens Enterprise Comms, BBC Broadcast, BBC Technology, twofourtv, NTL Wireless, Canon Europe CBS, NTL Broadcast, OpenCloud, 4C Associates, Netsize, Zingo, Fineos (CRM), Datastream (ERP), MGE UPS, Astaro, Tandberg Data, Plasmon Data, Data Encryption Systems (DES), ArcSight, Ingres, InfoBasis, Double-Take, Tribold, m-spatial and Sunbelt System Software.
Senior Account Manager at OctopusJanuary 2007 - December 2007
PR Senior Account Manager at Goode InternationalApril 2006 - December 2006
PR Account Manager at Goode InternationalJanuary 2005 - April 2006
PR Senior Account Exec at Goode InternationalApril 2003 - January 2005
Senior Account Executive at Nelson Bostock2002 - 2003
Senior Account Executive at Insight Group2001 - 2002
Account Executive at Stephenson Group2000 - 2001
Dan Purvis's Education:
The University of Reading1996 – 2000BA (Hons) English Language & Literature
Bolton School Boys' Division1981 – 1996
Dan Purvis's Interests & Activities:
Football, Man United, reading, copywriting, travelling, cycling, swimming, PR, social media, gardening