Hi - I'm Dan Purvis, lover of all things marketing, comms, social media, PR and digital, as well as a speaker. Oh and I love MUFC (sorry!)
Biography: Dan Purvis - PR, comms, digital / social media specialist and advisor. My blog: http://digitalmusings.net/
While consistently balancing the need for sustainable, impactful campaigns that incorporate PR, social/digital media and external communications in the mix, I ensure that game-changing strategies are aligned to commercial goals and objectives. Passionate about social media, the value of digital properties and PR, I have a proven track record of successfully leading various PR-specific and multi-discipline marketing campaigns. Internal comms and stakeholder liaison is also a core strength of mine.
My success and profile led to my involvement with the London School of Economics’ recent and ongoing research into “Semantic Polling” – essentially, comparing digital with traditional methods of communication and monitoring/reporting, and evaluating their value to modern society.
Since starting in IT B2B PR in September 2000, I have built particular experience within the IT security, services, digital media and telecommunications arenas. This is borne out of time spent working on all manner of organisations, from small companies in niche markets to large enterprises operating pan-European and global PR campaigns. 11 years in the PR world means I incorporate both agency and in-house experience.
Dan Purvis's Background
Dan Purvis's Experience
Senior Manager, Marketing & Communications at HAVI Global Solutions
September 2012 - Present | Stockley Park
In this role I am responsible for planning, developing and driving the execution of marketing and communications initiatives for HAVI Global Solutions.
My three key focus areas hinge around internal communications, customer communications and and external communications. We leverage all appropriate marketing and communications channels, from traditional offline to new digital media platforms across our expanding digital footprint, as we seek to enhance our brand awareness and credibility, while strengthening customer relationships and facilitating lead generation.
Reporting to the Vice President, Global Marketing & Communications and working closely with the Senior Vice President for Europe, I ensure alignment across our overall commercial goals, business unit objectives and corporate marketing and communications strategies.
Director, PR at Meltwater Group
January 2011 - August 2012 | London
Dan Purvis job spec.
Reporting directly into the CEO, I'm responsible for devising and driving PR in line with the corporate strategy, and coordinating all PR activities with corporate programs; liaison with sales and field marketing; and managing PR agency activity in the respective regions. Social media's phenomenal explosion means that this is at the heart of our PR campaigns.
Essentially, creating and driving a global PR strategy that delivers excellent local implementation.
Furthermore, PR will be seamlessly integrated with the Comms team, to ensure collaborative goals and objectives.
PR will be one of the strategic drivers within Meltwater and become an integral part of Meltwaterâs commercial vision.
Account Director at Octopus Comms
2007 - 2011
Dan Purvis has a proven track record of successfully leading various PR-specific and multi-discipline marketing campaigns. While consistently balancing the need for sustainable, impactful PR campaigns that incorporate digital media in the mix, he also secures high quality editorial coverage for such clients as Ingenico, Telcordia, Becrypt, Celona, 4C Associates and SDL Web Content Management Solutions.
Dan joined Octopus at the start of 2007 and has worked in IT B2B PR since September 2000. His wide-ranging experience across the IT sector is borne out of time spent working on all manner of clients, from small companies in niche markets to large enterprises operating pan-European PR campaigns. Previous clients include McAfee, Siemens Enterprise Comms, BBC Broadcast, BBC Technology, twofourtv, NTL Wireless, Canon Europe CBS, NTL Broadcast, OpenCloud, 4C Associates, Netsize, Zingo, Fineos (CRM), Datastream (ERP), MGE UPS, Astaro, Tandberg Data, Plasmon Data, Data Encryption Systems (DES), ArcSight, Ingres, InfoBasis, Double-Take, Tribold, m-spatial and Sunbelt System Software.
Senior Account Manager at Octopus
January 2007 - December 2007
PR Senior Account Manager at Goode International
April 2006 - December 2006
PR Account Manager at Goode International
January 2005 - April 2006
PR Senior Account Exec at Goode International
April 2003 - January 2005
Senior Account Executive at Nelson Bostock
2002 - 2003
Senior Account Executive at Insight Group
2001 - 2002
Account Executive at Stephenson Group
2000 - 2001
Dan Purvis's Education
The University of Reading
1996 – 2000
BA (Hons) English Language & Literature
Bolton School Boys' Division
1981 – 1996
Dan Purvis's Interests & Activities
Football, Man United, reading, travelling, cycling, swimming, PR, social media, gardening